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| The Opt-In Form - Easily Get More Quality Leads |
By:
Elizabeth Adams |
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The opt-in form must make it easy for a prospect to provide two critical pieces of information: an email address, and a name. The form must be carefully designed to get this information effectively.
If the other ad components, such as the ad headline, have been crafted properly, your visitors will already be presold on what you are offering them. The opt-in form must eliminate any misgivings a visitor might have about filling out the form and hitting the submit button. The basic components of the opt-in form work together to accomplish this.
The basic components of an opt-in form are:
Call to Action
Contact Collection Fields
Privacy Statement
CALL TO ACTION
At the top of the opt-in form, you remind your prospects what you are offering and what they need to do to get it. Here is a sample call to action:
--- To get my FREE 5-part report about creating effective squeeze pages, enter your name and email below. I'll send the first part to you immediately.
The submit-button text can also be used as an additional call to action. For example, the text could be changed to something like,
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About the Author:
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Elizabeth Adams has been writing direct sales copy since the
early 1990's, when she employed several people to handle mailings
and product fulfillment for her postcard marketing business.
Elizabeth learned in direct mail how to tweak her sales copy on
the run and improve her sales conversion by as much as 400% in
only one mailing. She learned how to write a great headline and
effective sales copy. Get "Great Headlines — Instantly" today
to learn how to do for yourself what Elizabeth learned in the
trenches: http://www.elizabethadamsdirect.com/greatheadlines/
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