|
Welcome to Inumerus.com!
Articles » Internet-Business >> View Article
|
 |
|
 |
| 6 Tips to Successfully Selling Your Site |
By:
Gerrid Smith |
|
Selling websites has become rather difficult in recent years. Many sites, like Facebook, have acquired an anti-affiliate policy, making big campaigns difficult to land. The 6 tips provided below may not bring in as much money as a campaign site but they can definitely help to earn some quick cash!
1. Establish your website’s long term value
Many sales strategies focus on short term revenue and monthly profit. However, knowing your sites long term value can determine its potential and work as an aid in your sale. A website’s current valuation is based on its long term value, not its current earnings. For instance, if Facebook were being pitched to bidders, its current valuation would be listed as $50 billion. Although Facebook is not currently earning $50 billion, it shows the site’s potential value to bidders.
By determining your site’s long-term value, you can also display a great potential for profit to bidders.
2. Know your audience
Different audiences require different marketing strategies. Where you are selling your site will determine which sales tools to use and what aspects of your site to pitch. For example, when selling to an independent investor, it is more important to focus on the long term revenue your site will create. However, if you are auctioning your site in a large marketplace, you will want to emphasize on revenue data and profit information above everything else.
3. Research successful sales
Before presenting your website sale, research successful sales of other sites. It is best to look for sites which have produced huge results in a small period of time. When studying these successful sales pitches, look for a two key factors:
• information released
• tactics used to frame the sale
Using successful website sales as examples, you can greatly improve your own pitch!
4. Begin optimization before selling your site
Before you even make a listing for your site, begin taking steps to optimize it. A lack of optimization is very noticeable and can really depreciate the value of your site. A site which has not been optimized before making it to the market will never sell for its true value.
The key to optimization is testing. There are several tests you can run on your site to increase its optimization. The first is to test advertising on your site. You can do this by trying different advertising networks, different ad creatives, and different affiliates on your site. You can then test ad placement. You might want to try different monetization methods as well as a long list of lead capture strategies.
Optimizing your website will greatly benefit you as the seller and clear the way for your sale to reach its full potential.
5. Use a popular outlet to attract an appropriate audience
Using a popular outlet will provide a large audience of potential buyers. However, there are hundreds of popular auction sites out there. Flippa is the most popular and overall best choice.
However, if your site specializes in a specific area, a large audience might not be the best audience for you. This is where attracting an appropriate audience is key. In this case, you would want to appeal directly to others in your field rather than submitting your listing to an all purpose site.
6. Keep it direct and focus on valuable data
Many sales pitches include useless statistics. While these statistics sound great, they have no real meaning to the value of your site. Therefore, they will not help you boost your sale. Instead, you should focus on real information which highlights the value of your site. These key factors include the number of unique visitors of your website as well as your biggest traffic sources rather than information about total traffic which is virtually useless. It is also important to focus on the value of a visitor to your site. Illustrating this data to bidders can give them a clear view of the value of your site.About Author:Jason Smith is an investor and Internet business developer who enjoys teaching people how to sell websites for fun and profit. |
|
|
 |
 |
 |
 |
|
|
