|
Welcome to Inumerus.com!
Articles » Business » Advertising >> View Article
|
 |
|
 |
| Copywriting Secret #7: Hooking \'Em Back In! |
By:
Scott Bywater |
|
People tend to read your ads and sales letters in 2 different ways:
1. Word For Word, or
2. Skim through it and see if anything catches their eye,
Which is the exact reason why you should incorporate at least 2 sub-headlines per page.
You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.
So how do you generate sub-headlines?
Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.
However, you'll find you have created a bundle of other ones you can use as sub-headlines.
Nothing will help you understand this like an example. So let me give you one:
Recently, I created a sales letter for one of my clients.
Here's the opening line (before the headline): Discover the fortune that lies hidden in your salary.
Here's the headline:
-------------------------
About the Author:
-------------------------
Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get a free subscription to his
"Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work
(And how to make yours different) scamper over to his
web site at: http://www.copywritingthatsells.com.au
|
|
|
 |
 |
 |
 |
|
|
